Build an Insurance Agency Website

A Smarter Way to Build Insurance Agency Websites

Describe your lines of business, markets, and service model. Instance turns that into a responsive site with quotes, claims, and contact routes that convert.

Natural language input

List personal/commercial lines, carriers, niches, and locations—Instance handles structure and copy blocks.

Agency-ready structure

Home, Lines of Business, Industries, Team/Agents, Quotes, Claims/Service, Reviews, Resources, and Contact.

Quote & service flows

Lead forms for quotes, COI requests, ID cards, and policy changes with clear thank-you states.

Clean code

Exportable React + TypeScript with semantic HTML and accessible components you can extend.

Instant deployment

Preview or publish in one click—no plugin maze or theme wrangling required.

Visual editing

Update lines, markets, FAQs, and landing pages instantly—no coding needed.

How It Works

1. Describe your agency

Personal vs. commercial, niches (contractors, trucking), carriers, states, and service promises.

2. Instance builds your site

Get pages for lines/industries, agents, quote forms, claims/service, testimonials, and resources.

3. Publish & iterate

Launch fast, then refine copy, CTAs, and landing pages via prompts or visual edits.

Why Choose Instance for Insurance Agency Websites?

Generic themes bury the important stuff. Instance makes quotes and service easy while showcasing credibility and carriers.

Clear quote paths

Fast “Get a Quote” flows by line (Auto, Home, Life, Commercial) and industry programs.

Carrier credibility

Areas for appointed carriers/markets and program highlights—without implying endorsement.

Service requests

COIs, ID cards, endorsements, and claims intake with status messaging and handoff notes.

Local trust signals

Agent bios, offices, licenses, reviews, and community involvement to boost confidence.

Performance-minded

Fast pages for paid search and local SEO; structured data on locations and services.

Developer-friendly

Export code to connect rater/CRM, e-sign, call tracking, and review widgets via API.

Compliance helpers

Spaces for licensing, privacy, disclaimers, and state notices—customize with counsel.

Continuous iteration

Spin up campaign landing pages for niches (contractors, restaurants, fleets) in seconds.

Built for agencies that win on service

Prospects want clarity; clients want quick help. Instance highlights both—quote routes for buyers, service shortcuts for policyholders.

Why it works

Decision clarity: Lines and industries mapped to benefits, not jargon.
Frictionless actions: One-tap CTAs for quotes, claims, COIs, and ID cards.
Credibility: Agents, licenses, carrier panels, and real reviews in context.
Control: Own the code; integrate raters, AMS/CRM, and phone routing as you grow.

Result: a modern agency site that converts traffic and reduces support calls.

Nothing here is legal advice. Confirm wording and disclosures with your compliance team.

Instance vs. insurance themes/CRM site builders

Instance

Themes/CRM sites

Brief → website in seconds

Lines, quote forms, and service pages generated immediately.

Template assembly

Hours of tuning generic blocks and bolting on form tools.
Real code, exportable

React + TypeScript you can extend, review, and self-host.

Lock-in & limits

Rigid templates; customizations can break on updates.
Quote & service focus

Clear routes for quotes, claims, and COIs out of the box.

Buried actions

Critical CTAs lost in boilerplate pages and nav clutter.
Prompt + visual edits

Ship niche pages fast; roll back safely with history.

Backlog friction

Tickets for minor copy and layout changes pile up.

Frequently Asked Questions

Can we add quote forms by line (Auto, Home, Life, Commercial)?

Yes. Create forms per line with conditional fields and route submissions to your rater or CRM after export.

Can we list carriers and programs?

Yes. Add carrier panels and program summaries. Avoid implying endorsement; include required notices when applicable.

How do COI/ID card requests work?

Provide request pages that capture policy details and documents, then relay to your AMS/CSR workflow.

Do you support claims intake?

Yes. Offer a claims page with carrier hotlines and a simple intake form. Set expectations for timelines and next steps.

Can we connect raters, CRM, or e-sign?

Export the code and integrate comparative raters, AMS/CRM, and e-sign providers via APIs or webhooks.

Is it compliant with privacy and accessibility?

Pages are responsive and accessible by default. Add privacy/GLBA notices and state disclosures with your counsel.

Can we support multiple offices and agents?

Yes. Create location pages, agent bios, and localized landing pages for each market.

Do we keep the code?

Absolutely. Download the full React + TypeScript project to host or extend as you prefer.

Launch a modern insurance agency website today.

Make quoting and service effortless, highlight your expertise, and keep improving with quick edits.

Get Started