Build an Art Website

A Smarter Way to Build Art Websites

Instead of wrestling a generic theme, Instance turns a plain-English brief into a polished art website that lets the work lead.

Natural language input

Describe your medium, series, sizes, availability, and preferred contact in simple terms.

Gallery-first layouts

Grids, lightboxes, series pages, artwork details, and related works built in.

Clean code

Production-ready React + TypeScript with accessible, responsive components.

Instant deployment

Publish live or share a private preview link in one click for curators and clients.

Visual editing

Tweak palettes, type, copy, and layouts without touching code—keep shipping.

Custom domains & PWAs

Use your artist domain and let collectors install your site like an app.

How It Works

1. Describe your practice

Share mediums, series, statement, pricing/availability, and exhibition history.

2. Instance builds your site

Get a curated portfolio with galleries, artwork pages, bio/statement, and press.

3. Publish & update

Launch fast, then add new works, exhibitions, and print releases in seconds.

Why Choose Instance for Art Websites?

Your site should frame the work, load fast, and make it easy to inquire or buy. Instance delivers that—without template hassles.

Made for portfolios

Series, year/medium/size metadata, and lightbox views that respect the art.

Artist bio & statement

Tell your story with headshot, CV highlights, residencies, and awards.

Exhibitions & press

Past/upcoming shows, curatorial text, catalog links, and reviews in one place.

Commerce-ready

Clear CTAs for inquiries, commissions, and links to your preferred shop/checkout.

Collector experience

Wall previews, framing/edition notes, shipping info, and contact options.

Developer-friendly

Export full React/TypeScript code whenever you need custom interactions.

Built for artists, illustrators, photographers, and studios

Whether you’re preparing a show or dropping a print run, your site should update as fast as your practice evolves—no dev bottlenecks.

Why it works

Image-first: Minimal chrome so the work takes center stage.
Rapid updates: Add works, reorder series, or publish a release page in moments.
Realistic previews: Check color/scale across devices before you go live.
Always live: Publish once; keep improving without downtime.

Result: an art website you can ship today and refine before every exhibition.

Instance vs. traditional website builders

Instance

Website builders

From description to site

Generate a full portfolio from a plain-English brief.

Template tinkering

Hours forcing a theme to respect your sequencing.
Art-ready structure

Series, artwork pages, bio, CV, press, and inquiries included.

Generic layouts

One-size pages that bury credits and editions.
Clean, exportable code

Modern React + TypeScript you can extend anytime.

Locked systems

Limited control and messy underlying markup.
Instant edits

Update images, details, and show dates in seconds.

Theme constraints

Edits restricted to what the template allows.
Fast publishing

Go live on your domain or share as an installable PWA.

Slower launch

Plugins, DNS, and fiddly theme setup first.

Frequently Asked Questions

Can I sell originals or prints?

Yes. Use “Inquire,” “Request Price,” or link/embed your preferred shop or checkout tool.

Can I add multiple series or disciplines?

Absolutely. Organize by series, year, or medium and manage collections easily.

Can I connect my own domain?

Yes. Publish on an Instance subdomain or connect your custom artist domain.

Is the site mobile-friendly for collectors?

Yes. It’s responsive by default and can be shared as an installable PWA.

Go from studio shots to a live art website in seconds.

Present your work beautifully, share your story, and make it simple to inquire or buy.

Get Started