Build a Jewelry Website

A Smarter Way to Build Jewelry Websites

Describe your brand, collections, and options (metals, stones, sizes). Instance generates a refined storefront with collection pages, PDPs, and trust-forward details.

Natural language input

Outline collections, price ranges, materials, certifications, and services—Instance structures it for you.

Storefront structure

Home, collections, product listing pages (PLPs), product detail pages (PDPs), about, care, and contact/appointments.

Luxury product pages

Large imagery, variant selectors (metal/stone/size), badges (New/Limited), and detailed specs.

Clean code

Exportable React + TypeScript with semantic HTML and accessible components.

Instant deployment

Preview or publish in one click—no theme wrangling or plugin sprawl required.

Visual editing

Update photos, copy, pricing, and banners instantly—no coding needed.

How It Works

1. Describe your brand

Share collections (rings, necklaces, bridal), materials, stones, sizing, and fulfillment options.

2. Instance builds your site

Get collection pages, PLPs with filters, PDPs with galleries/variants, and trust/care sections.

3. Publish & iterate

Launch today, then refine product cards, lookbooks, and CTAs via prompts or visual edits.

Why Choose Instance for Jewelry Websites?

Fine jewelry needs storytelling and precision. Instance pairs elegant UI with practical shopping flows and real code you control.

Lookbooks & storytelling

Editorial sections for seasonal drops, campaigns, and atelier imagery.

Discovery & filters

Filter by metal (14k/18k/platinum), stone, cut, size, price, style, and availability.

Assurance details

Certificates, stone specs, origin/ethics notes, care instructions, and warranty blocks.

Appointments & custom

Book consultations, request engraving or resizing, and collect bespoke inquiries.

Performance-minded

Fast, responsive pages that make imagery shine and reduce bounce on mobile.

Developer-friendly

Export code to integrate inventory, payments, shipping/insurance, and CRM via APIs.

Local + global

Store locator, showroom pages, and international sizing/ship notes if you sell worldwide.

Continuous iteration

Swap banners, launch collections, and refine copy in seconds—no downtime.

Built for boutiques and direct-to-consumer jewelers

Your site must look premium and answer buyer questions fast. Instance blends beauty and clarity to help visitors choose with confidence.

Why it works

Visual trust: Large, fast galleries with zoom and lifestyle shots.
Decision help: Clear specs, size guides, care/warranty near the CTA.
Service-ready: Appointments, engraving, repairs, and resizing pathways.
Control: Real code ownership to connect payments, logistics, and POS.

Result: a jewelry storefront that feels luxurious and sells with confidence.

Instance vs. e-commerce themes/plugins

Instance

Themes/plugins

Brief → storefront in seconds

Collections, PDPs, filters, and trust sections generated automatically.

Theme assembly

Hours of tuning templates and add-ons to fit luxury needs.
Luxury PDP patterns

Variant selectors, certificates, care/warranty areas built in.

Generic product pages

Limited fields; critical details end up hidden or ad-hoc.
Clean, exportable code

React + TypeScript ready for payments, shipping, and CRM APIs.

Lock-in & bloat

Heavy themes and conflicting add-ons slow pages and updates.
Prompt + visual edits

Change layouts/copy fast; safe rollbacks with history.

Backlog friction

Small edits require dev time and risky overrides.

Frequently Asked Questions

Do you support variants like metal, stone, and size?

Yes. PDPs include variant selectors and stock status; show 14k/18k/platinum, stone options, and ring sizes.

Can I add certification and sourcing info?

Include lab reports, origin notes, conflict-free statements, and warranty/care sections near the CTA.

How do appointments and custom orders work?

Add a booking page and custom inquiry forms (engraving, bespoke pieces). Route submissions to your CRM after export.

Can I import products from a spreadsheet or PIM?

Yes. Connect CSV or API imports and map fields (SKU, metal, stone, size, price, imagery) to product pages.

What filters are available on collection pages?

Common filters: metal, stone, size, style, price range, availability; sorting by newest or price.

Is there a ring size guide or care page?

Include size guides, care instructions, repair/resize policies, and storage tips to reduce returns.

How do payments and shipping work?

Export the code and integrate your payment, insurance, and shipping providers via API. Add checkout and tracking later.

Can I keep the code?

Absolutely. Download the full React + TypeScript project and extend or self-host as you grow.

Launch a jewelry website that shines.

Present your craft beautifully, answer buyer questions clearly, and start selling with confidence.

Get Started